Walk into Roy’s Toys Customs and the smell hits first—hot metal, oil, and a hint of brown-sugar glaze rolling off the Shoemaker 114. The V-twin lopes on a perfect Harley Engine Balance while Roy Martin wipes his hands on a rag blacker than midnight. He’s the Custom bagger builder of Denver Colorado. Locals whisper his name  when they want a machine that steals every stare in the parking lot.

Born From a Hidden Treasure

“I had this motor stashed for thirty years,” Roy says, tapping the polished billet like it’s a long-lost bar of gold. Piloncillo, Spanish for brown cane sugar, got its name from Nikki, his right hand daughter that makes sure the colors are right, the design fits, and the operation runs smoothly.

She helped pick the honey-rich color that wraps the frame. Two years of late-night wrenching turned an idea into a rolling piece of confectionary steel.

Shoemaker 114 Pro street custom by Roys Toys Customs

What Makes Piloncillo Drip With Style

  • B-Stacks velocity stacks: Twin lungs gulping pure air, shoving it straight into the heart of the beast for a first-ever public debut that crackles with attitude.
  • Hand-engraved cases: Swirls so sharp they snatch sunlight like polished chrome, each curve whispering a back-alley story in the metal.
  • One-off wheels by Kurt Owens: Raw billet carved to perfection, then polished by Kurt’s crew until passing traffic shields its eyes.
  • Taylor Schultz paint: Flames and pearls fused so seamlessly you’d swear the bike was poured from molten candy, not sprayed in a booth.
  • Avon rubber: A fat rear tire that plants itself on asphalt and dares you—no, begs you—to twist the throttle harder.

Heart in the Metal

Roy leans on the lift and grins. “I went over the edge, a lot of billet, a lot of polish, but man, it sings.” Industry lifers drop by, stare, and finally mutter, “This is something special.” He just nods and fires the 114; the shop walls shake like bass drums.

Why It Matters

Piloncillo is proof that custom motorcycles still pulse with raw imagination. It’s the sweet spot where art and horsepower share a shot of whiskey and toast the open road. If a Colorado bike builder can bottle that feeling, it’s Roy.

ROY WITH PROStREEt NAMED BROWN SUGAR

Twist the Throttle at Sturgis

Piloncillo made its debut under the Buffalo Chip lights at Sturgis 2025.

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