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Roys Toys Customs: How it all started

Photos and text by Tyler Ludlow

Roy Martin of Roys Toys Customs in Centennial, CO started working at a machine shop and worked on a lot of Hot Rods. He then took his engine balance chops and abilities into creating custom bikes. after the years as a cop.

Custom Bike Build

Custom Bike Build

The average motorcycle shop owners can show you scrapbook after scrapbook of bikes they’ve pushed through shows, and the slow, grinding, transition in going from local motorcycle enthusiast to renowned custom builder. Roys Toys Customs are only concerned with the future.

He is hooked on bike building. That’s why he opened the doors to Roys Toys Customs in 1994— the same year he bought his first Harley-Davidson.

“Back then, in ’93, you had to go the local H-D dealer and actually order the bike, you couldn’t just drive up and ride out on something like how you can today. Nine of us ordered them, and we waited for months,” Martin said.


Eventually, he proudly rolled out of the dealership with a white and silver ‘94 Heritage Softail.

“I tore the bike down two weeks after I picked it up.”

While the pack was out riding their new H-Ds, Martin had bigger plans.

    “I remember my wife telling me I better know how to put that thing back together,” Martin remembered with laughter. That bike would be his first custom.
Roys Toys Customs: How it all started

Roys Toys Customs: How it all started

This is the kind of whirlwind we in the motorcycle industry love. However, Martin’s expertise didn’t fall from the sky. He has a background of colorful expertise in wrenching, which began in his formative years.

“In Colorado you could get a decently sized dirt bike you could afford on a part time job, and there was plenty of space to ride. We rode them to school, and took girls and friends around town. It would be hard to imagine anything else. They all looked the same, so taking them apart and making them stand out was an instinct. We did all our own paint too.”

During high school he began working in a local machine shop absorbing the technicalities of building award-winning automobiles. Their niche was making some of the best racing parts our country had to offer. Their specialty was engine balancing.

Roys Toys Customs: How it all started

Roys Toys Customs: How it all started

He also jumped into the glitz and glamour of the go-fast world in placing some classic cars in the local shows. His favorite was a 1967 Camaro RS SS, with a license place that read “DROOL.” Martin left the business of aiding the local street and track racers in 2001 to become, of all things, a police officer. It takes a flexible mind to imagine being on the side of the highway in your 10-second GTO, pulled over by the guy who serviced it.

“The first Harley-Davidson I took to a show was a 1995 Softail. It was my brothers.” Roy, added a S&S carb, six-speed trans and every other thing one can do to make a Softail move faster. After the final assembly, they took the bike down to the Thursday ‘Bike Night’ at the local Hooters, and tossed down a couple of folding chairs for the evening.

Just kidding. They entered the 2005 AMD World Championship hosted at Mandalay Bay in Las Vegas. They entered in the Modified Harley-Davidson class and placed as one of the top ten builders.

“It was wild. I was really just honored to have been invited, and we had an amazing time with all the world class builders,” Roy reminisced. “It’s was an amazing time, I never would’ve imagined how great things went.”

The Roys Toys Custom clan has been enjoying life in the spotlight since, with invitations to major events such as the H-D International Pro Show at the Harley-Davidson Museum in Milwaukee, and the OC Bike Fest by C.I.A.. When his reputation as a world-class builder grew, Roy was able to move his shop to a brand new facility he built next to his family home. Martin is aided by his daughter Nikki, his three grandchildren and helpers, Atijana , Aiden, and Adrijan.

“It’s been amazing having everyone around, and we are a team,” Roy beamed. “Adrijan (age 7) has really got the bug, all my grandchildren do.” Roy recounted when Adrijan saved shop time by making an auxiliary test gas tank from a coffee can and coat hanger instead of having to tape up and bolt on the real one.

Roy will continue to turn heads with customs, but at the end of the day his philosophy is for customers to have something that they can actually experience and enjoy.

Roy’s customization program is such that anyone can ride his bikes across country and they can be serviced at any Harley-Davidson dealership. They are designed to be ridden.

This is a powerful statement considering what it takes to service bikes of this caliber. Many custom bikes come with a virtual pre-requisite for extradition back to the original shop in the event of an emergency. That’s not a comforting last thought when your kickstand pops up off the pavement for a weeklong road trip.

Roy shows a lot of insight as a high mileage rider in these builds. All of his bikes wear Ridewright wheels and 6-speed gearboxes for true highway enjoyment and reliability. His freshest build, Beelzebub, is a 113-inch face-melter that looks like it rode all the way from Hell just to take your mother out to a nice seafood dinner, and never call her again.

Roy of course tuned and machined the S&S power plant to be race ready. Every piece of sheet metal is hand formed. There are 115 hours wrapped up in the seat alone (three times the length of the average exorcism). A detachable fairing allows the rider to feel the breeze and make direct eye contact with sneering nuns on warm Sunday mornings.

“Doing this right now is where I am supposed to be,” Martin reflected, thinking back on this wild entrance into the custom motorcycle world. We can all expect a lot more to come.



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